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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

Marketing 379
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Start With a Business Blog as Your Website

Startup Professionals Musings

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Anchor blog in your domain name.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? The major battle for press is a battle for “mindshare” and it’s exactly the reason I blog. Do I have data or facts to present so the story has legs?

Marketing 389
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Guerilla Marketing, Brad Feld Style

InfoChachkie

This article originally appeared on Forbes HERE. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! In addition to the partners’ tireless blogging, they founded TechStars, one of North America’s premier startup accelerators. Brad Feld, Managing Director, Foundry Group.

Marketing 233
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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

None should be considered competitive mutually exclusive to any other. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth. These give good customer connection and SEO.

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Interview with Lolita Carrico, Gloss Network

socalTECH

Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive. We're doing a lot in social media with Twitter, Facebook, and contributors to our site, and figuring out how they are promoting articles and content through social media. That definitely has something to do with it.