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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

Marketing 127
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

Media 95
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The Right Marketing For A New Business Costs Least

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Marty Zwilling.

Marketing 100
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Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

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Startups Need To Embrace Zero Paid Media Marketing

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

Media 101
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Finding My Tribe — The Upside of the Downcast Year

Both Sides of the Table

It has been heart-breaking to see progress reversed and social & racial tensions exacerbated unnecessarily. Much of the focus on the public discourse has been how social media and the polarization of information sources has worsened the problem. Many feel the division in our families and societies. And I’m ok with that.

Framework 202
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The eCommerce Game Goes to Austin

Tech Zulu Event

It’s as subtle, yet important, as the distinction between “social marketing” and “social media.” Addison, Texas is home of The open source eCommerce framework Broadleaf. This article has been syndicated in partnership with SEO’Brien. Texas and eTail. And the icing on the cake?