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Pathmatics Gets $3M For Advertising Analytics Software

socalTECH

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding.

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Emotive Gets $6.25M, Buys Sennari

socalTECH

Los Angeles-based Emotive Communications, which is developing ringtone-based, entertainment products for the mobile market, said today that it has scored $6.25M in a second round of venture financing. Shaw Ventures and Bertelsmann Digital Media Investments. Financial terms of the acquisition of Sennari were not disclosed.

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CapLinked Raise $1.6m Series A Round & Appoint Adam Sroka As VP Technology

Tech Zulu Event

million in a new round of financing from Peter Thiel, FF Angel , Siemer Ventures , 500 Startups , Andrej Henkler (former Bertelsmann executive), and Alexsis de Raadt-St. million, brings the company’s aggregate amount of capital raised to $2.5 Established In 2010 By PayPal’s First Head of US marketing. million Raised.

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Interview with Jennifer Sargent, HitFix

socalTECH

She also has served at DoubleClick, had a stint as an investment banker at JPMorgan, been a venture capitalist at Bertelsmann Ventures, and started with an Electrical Engineering degree before her MBA. It came about, because we saw a gap in the market around entertainment news written for the 18-34 consumer segment.

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