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Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

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Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. Essentially, the customer wants natural and organic ingredients. Our average retention is 70 percent.

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BloomNation's Goal To Empower Your Local Florist, And Improve Flower Delivery

socalTECH

Those services work on volume, and the designs you can send--and which you receive--are from a limited selection, not at all personalized to the recipient, and for the florist delivering the flowers, provides slim margins and no opportunity to build a customer base. They have to pay for placement. Farbod Shoraka: It''s interesting.