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Interview with Adam Wicks Walker, Hydra

socalTECH

DECEMBER 9, 2008

We put a code into th epages on a site, which allows us to measure the results, and we build a database to track it real time, and connect the two. It really doesn't suit a publisher well to have exclusive representation, except in some instances--for example, if a site has an outsourced sales agency.

Advertising 100
Advertising Beverly Hills Networking Customer 100
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Interview with Adam Wicks Walter, Hydra

socalTECH

DECEMBER 9, 2008

We put a code into th epages on a site, which allows us to measure the results, and we build a database to track it real time, and connect the two. It really doesn't suit a publisher well to have exclusive representation, except in some instances--for example, if a site has an outsourced sales agency.

Advertising 100
Advertising Beverly Hills Networking Customer 100
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