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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

I am super excited to announce that today is a day of lots of new things for my partners & me: A new fund, a new office and a new brand. Let’s start with the fund. We have previously raised funds in 1996 ($200 million), 2000 ($400 million) and 2008/9 ($200 million). We love all of LA and fund all regions.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. In his blog he says, “I responded that I thought it was stupid. Let my try those for Los Angeles as an example: Second largest city in America with 13 million people.

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