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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

Second, we are announcing officially that we are moving our offices from Century City to Santa Monica. Like many modern VCs, we’re committed to investing in the community and in our portfolio companies. If you’ve been following the press about VC funds you’ll know this is no small feat.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

In his blog he says, “I responded that I thought it was stupid. not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. IA Ventures – Roger Ehrenberg was doing angel investing before he became a VC. I know that I call them often to co-invest. My views are pretty well known.

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