Blogging Century City Santa Monica Startup 
Both Sides of the Table
JUNE 27, 2013
Let’s start with the fund. Second, we are announcing officially that we are moving our offices from Century City to Santa Monica. But in Los Angeles, Santa Monica is akin to SoMa in San Francisco, Cambridge in the Boston area or Flatiron / Union Square in NYC. What’s up with that?
Both Sides of the Table
APRIL 17, 2012
Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. In his blog he says, “I responded that I thought it was stupid. Let my try those for Los Angeles as an example: Second largest city in America with 13 million people.
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