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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

Let’s start with the fund. If you’ve been following the press about VC funds you’ll know this is no small feat. Second, we are announcing officially that we are moving our offices from Century City to Santa Monica. What’s up with that? This month we closed our 4th fund of $200 million.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. In his blog he says, “I responded that I thought it was stupid. Let my try those for Los Angeles as an example: Second largest city in America with 13 million people.

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