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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Let’s set up a framework.

Startup 383
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The truth is – there isn’t a “right&# answer so for your company. Most people totally advise against stealth. And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&# You need some guidelines to make decisions.

Marketing 380
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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

I wrote this conundrum and the need to take charge of how the market define your skills in my much-read blog post on “ personal branding.” Of course you could start your own company. Of course I’m not suggesting people shouldn’t start a company. Nobody sees you as a CEO since you’ve never been one?

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How to Handle a VC Presentation with No Deck

Both Sides of the Table

I wrote the summary notes in this blog post. Bijan Sabet – investor & board member in some small companies you might have heard of like Twitter, Tumblr, Boxee & OMGPOP – took issue with the whole notion that you even need a Powerpoint deck anymore. And did I really just try to drop an SAT word into my blog post?

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Tech Giants’ Partnership To Explore Ethics, Societal Impacts of AI

Xconomy

Each company is investing untold billions of dollars in developing AI technologies, betting on a future defined by computer systems that can perceive, reason, advise, and decide. General interest, awareness, and discussion about AI has waxed and waned since the field was founded in 1956,” they write ( PDF ). “We

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Roping in the Legal Eagles

InfoChachkie

Such attorneys can also add tremendous value in your negotiations with Big Dumb Companies (BDCs), as they can ensure that you focus on the deal points that are of most significance to a small entity. Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not. Sometimes You Do Get What You Pay For.