Startup Professionals Musings

JUNE 4, 2021

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

MARCH 4, 2010

It's something like between $50M and $100M in sales per year. It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171