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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. I talked about that in detail on this post about how to blog as a startup. Be careful about this advice.

Marketing 380
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. You are particularly vulnerable if: You have revenue concentration (few customers each providing a large total of percentage of your revenue). ” I highly recommend reading it. Growth vs. Profitability. Valuation.

Startup 383
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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

I wrote this conundrum and the need to take charge of how the market define your skills in my much-read blog post on “ personal branding.” Even when you do sign-up initial customers it’s still not clear that your company will be a success and you’re still likely paying yourself under market rates.

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How to Handle a VC Presentation with No Deck

Both Sides of the Table

I wrote the summary notes in this blog post. I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. And did I really just try to drop an SAT word into my blog post?

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Roping in the Legal Eagles

InfoChachkie

Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not. In other words, find a lawyer who will take the time to understand the issues underlying your business and advise you how to best accomplish your objectives while minimizing your legal exposure. Sometimes You Do Get What You Pay For.

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Most Common Early Start-up Mistakes

Both Sides of the Table

This is part of my ongoing series “ Start-up Lessons. &# If you want to subscribe to my RSS feed please click here or to get my blog by email click here. I’m reluctant to put it into writing because people get so passionate about this issue and many disagree. Get customer input. Register a company. Founder vesting.

Startup 365