Both Sides of the Table

NOVEMBER 4, 2010

Let me start with Professor Christensen’s definition: “An innovation that is disruptive allows a whole new population of consumers access to a product or service that was historically only accessible to consumers with a lot of money or a lot of skill.&#. They offered a product that didn’t even try to compare with Siebel.

Startup 376

Startup Framework Marketing Customer 376

Startup Professionals Musings

OCTOBER 20, 2013

They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. As I mentioned, this framework is powerful, but none of these elements are free. Earned media.

Media 101

Media Marketing Startup Framework 101

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

DECEMBER 19, 2011

Fred Wilson recently posted a great video on his blog with the CEO of Forrester Research, George Colony. This blog post lays out my case. In the end, Seth Godin’s comments on Fred’s blog post said it best: “His black swan is showing. The money slide is the graphic below. You need to log in to use it.

Web 355

Web HTML Mobile Social Network 355

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Bending over: How to sell to large companies - A Smart Bear: Startups and Marketing for Geeks , May 24, 2010 This is a guest post by Steve Hanov , who blogs about programming and startups.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

MAY 4, 2016

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Building a minimum viable product, with customer validation. Building your public image and presence should start even before product development, through your website, logo, and blogging.

Startup 61

Startup Social Media News Tool 61

Both Sides of the Table

SEPTEMBER 8, 2009

I was reading Chris Dixon’s blog tonight. I came across this blog post about getting a computer science degree as the best degree for getting into venture capital or working at a VC-backed start up. Ask if you could shadow different functions like marketing, finance or product management. MBA fine, but not required.

Startup 337

Startup Venture Capital Study Course 337

Xconomy

SEPTEMBER 29, 2016

The Partnership on AI , formally unveiled Wednesday, includes Amazon, Microsoft, Facebook, IBM, Google and its 2014 acquisition DeepMind. Microsoft, meanwhile, announced a new 5,000-person group Thursday dedicated to the development of AI technologies and products that use them. Not pictured is Ralf Herbrich, Amazon.).

Artificial Inteligence 40

Artificial Inteligence Technical Review Technical Advisors Research 40

Both Sides of the Table

JANUARY 17, 2011

It’s why I always work hard to find images for my blog posts & why all of my keynote presentations are visual rather than bullet points with words. The need for creativity extends well beyond product design. When I write a blog post I often see the words before I write them. Many people are visual thinkers.

Writing 356

Writing Startup Ideas Summary 356

Both Sides of the Table

SEPTEMBER 17, 2017

My goal is to lay out a basic framework for anybody unsure whom to listen to as a way of helping you think about a way to orient your own views. Of course our great technology industry did itself rise on the back of infrastructure created by telecommunications & cable infrastructure as well as decades of media production.

Course 280

Course Startup Framework Marketing 280