Earned Media: What is it & how can it benefit or harm your brand?
From the Venture Trenches
APRIL 1, 2013
In his blog, Sean Corcoran describes the characteristics of earned media as having “evolved into the transparent and permanent word-of-mouth that is being created through social media.”. The social genie is well and truly out of the bottle and brands who ignore its impact will do so at their own peril.
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