Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
In his blog he says, “I responded that I thought it was stupid. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Home of JPL (Jet Propulsion Laboratory), which helps put rockets into space. My views are pretty well known. LA should be LA.”
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