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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap.

Marketing 380
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How to Handle a VC Presentation with No Deck

Both Sides of the Table

I wrote the summary notes in this blog post. I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. And did I really just try to drop an SAT word into my blog post?

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Think about Performance Before Building a Web Application

TechEmpower

Often this situation is characterized as a “good problem to have” until you’re the technical person who needs to solve the problem—and quickly. Well, there are a number of technical reasons for applications suffering performance issues. User experience is suffering and it’s the worst possible time with the product taking off.

Web 200
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Roping in the Legal Eagles

InfoChachkie

Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not. In other words, find a lawyer who will take the time to understand the issues underlying your business and advise you how to best accomplish your objectives while minimizing your legal exposure. Sometimes You Do Get What You Pay For.

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Most Common Early Start-up Mistakes

Both Sides of the Table

This is part of my ongoing series “ Start-up Lessons. &# If you want to subscribe to my RSS feed please click here or to get my blog by email click here. You can probably get loads of information on Legal Zoom also. I’m reluctant to put it into writing because people get so passionate about this issue and many disagree.

Startup 365