Startups Stick with Organic vs Paid Search Results
Startup Professionals Musings
MARCH 23, 2013
For sites displaying the ads, this is called pay per click (PPC). If you do all these things right as a search results advertiser, you will make money from selling your product. Cost per action (CPA). Another alternative was added a couple of years ago to mitigate the problem of people clicking just to get paid (click fraud).
90 
Let's personalize your content