Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. How do people drive SEO growth?

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. Most VCs are book smart. It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). Think of web vs. mobile.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

InfoChachkie

JULY 23, 2012

Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” We write blogs, we do music videos, we show up, we engage with people…we love our product. Write Your Own Playbook.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today? Competition.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

NOVEMBER 12, 2021

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

JANUARY 27, 2019

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended.

Blogging 88

Blogging Search Engine Optimization Web Writing 88