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The Future of Advertising will be Integrated

Both Sides of the Table

They first started in 1994 and are therefore almost as old as the Web itself. And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. I’m sure it probably resonants with how most of you read the web. I guess from there we had nowhere to go but down. The eyes are in the image.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Gilt Group is currently the largest private sale web site in US. Configurable from desktop-based web-based UI. Those companies are already going to be crushed by Skype’s new screen sharing capabilities. If I were a number 3-5 players I’d be looking to exit early while there’s still a lot of enthusiasm for this hot market.

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Snapchat 101 for VCs and Old Folks

Both Sides of the Table

It will be a follow on from my “App is Crap” or “Web Second, Mobile First” blog posts but in short, video, updated, digestible formats. It has Vice, Tastemade, Vox, ESPN, Comedy Central, BuzzFeed and more. The starting screen every time is the camera. So, too, Snapchat. This is the dog whistle.

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