Remove CalTech Remove CIO Remove Course Remove Writing
article thumbnail

Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. World-class education including Caltech, USC and UCLA. And of course a place of idyllic weather, culture and a lifestyle. ” And of course it’s not a true assessment. downtown LA].

Startup 304
article thumbnail

Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

We have world-class universities like Caltech, UCLA, USC and more. If you are talented, of course, you can get funded in any region with enough venture capital and obviously in markets outside of the Valley it is easier to get noticed and get access. That’s convenience when your VC is hoping to write the next $20 million check.