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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

World-class education including Caltech, USC and UCLA. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. When you think about a brand you need to create a name that will represent the kind of organization or community you want to build. And do so in real life, too. downtown LA]. Also East of the 405?

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