CalTech CIO UCLA Writing 
Both Sides of the Table
APRIL 17, 2012
I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. World-class education including Caltech, USC and UCLA. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. downtown LA]. Also East of the 405?
Both Sides of the Table
FEBRUARY 15, 2011
We have world-class universities like Caltech, UCLA, USC and more. That’s convenience when your VC is hoping to write the next $20 million check. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA. It is the second largest city in the country with (18 million inhabitants) (vs.
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