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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

Second, we are announcing officially that we are moving our offices from Century City to Santa Monica. Well, the venture capital industry has changed a lot in the past 20 years … and we have too. Like many modern VCs, we’re committed to investing in the community and in our portfolio companies.

Funding 343
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I kind of think LA is just LA and doesn’t need some clever marketing term. If I were to think about branding our great city I don’t think I would chose the Silicon Beach moniker myself. A market leader in content, music, entertainment, textiles, engineering, aerospace and trade. Think about venture capital.

Startup 304
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Want to Start a Technology Company in LA?

Both Sides of the Table

But we have a great city for building technology companies. Funding is different – In Silicon Valley you have mega venture capital funds and many of them. LA generally doesn’t have an appetite for this kind of investment at early stages. But it’s more atypical for investors located in this market.

Company 290