Capital Competition Metrics SEM 
Startup Professionals Musings
APRIL 4, 2015
Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Don’t forget the metrics and analytics.
Both Sides of the Table
MARCH 25, 2016
Marketing with long payback is precisely what requires venture capital. The metrics were good but we wondered how much better they would be when we expanded our product. It would take 2 years to catch up but believe me they have the capital to do so. Competition. That is how great businesses are built.
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