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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

Second, we are announcing officially that we are moving our offices from Century City to Santa Monica. Like many modern VCs, we’re committed to investing in the community and in our portfolio companies. If you’ve been following the press about VC funds you’ll know this is no small feat. See what we did there?

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Third most powerful economic city in the world after NYC & Tokyo. Creative – we’re a place of writers, directors, producers, musicians, costume designers, make-up artists, graphic artists, 3D modelers. not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. downtown LA].

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