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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

I am super excited to announce that today is a day of lots of new things for my partners & me: A new fund, a new office and a new brand. Let’s start with the fund. We have previously raised funds in 1996 ($200 million), 2000 ($400 million) and 2008/9 ($200 million). This month we closed our 4th fund of $200 million.

Funding 343
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I kind of think LA is just LA and doesn’t need some clever marketing term. If I were to think about branding our great city I don’t think I would chose the Silicon Beach moniker myself. A market leader in content, music, entertainment, textiles, engineering, aerospace and trade. That’s OK with me.

Startup 304
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Want to Start a Technology Company in LA?

Both Sides of the Table

Funding is different – In Silicon Valley you have mega venture capital funds and many of them. They not only have gotten bigger but they have an amazing track record of funding the biggest names in the sector: Cisco, Apple, Google, Facebook. As a result many funds are OK with big bets.

Company 290