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CitySearch

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

APRIL 17, 2012

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. Idealab, led by Bill Gross, who founded Overture, CitySearch and MANY other business [Pasadena]. North of the 101].

Startup

Startup Venture Capital Los Angeles Woodland Hills

Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

FEBRUARY 15, 2011

That’s convenience when your VC is hoping to write the next $20 million check. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars.

Venture Capital

Venture Capital Southern California Google Startup

Some Thoughts on Branding Startups and Communities

Can You Really Build a Great Tech Firm Outside Silicon Valley?

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