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Startup Professionals Musings
APRIL 28, 2014
What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. c-level entrepreneur funding startup titles' Chief Sales Officer (VP Sales). Chief Information Officer. Chief Legal Officer.
Startup Professionals Musings
FEBRUARY 22, 2013
What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
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