Both Sides of the Table
APRIL 17, 2012
I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Let my try those for Los Angeles as an example: Second largest city in America with 13 million people. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood].
Startup Professionals Musings
MAY 22, 2010
Forcing yourself to write down a plan is actually the only way to make sure you actually have a plan. That means skip the jargon and include explanations and examples. A CEO who has “been there and done that” is traction, especially if teamed with a financial lead (CIO) and a product lead (CTO). Build qualified advisory board.
Both Sides of the Table
FEBRUARY 15, 2011
Let me use LA as an example. That’s convenience when your VC is hoping to write the next $20 million check. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA. So can you really build a great tech firm outside of Silicon Valley? Sure, but it will be different than the Bay Area ones.
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