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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

That’s convenience when your VC is hoping to write the next $20 million check. In New York you have access to fashion, media, art and of course, financial services. Zorik Gordon built & IPO’s ReachLocal. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. And before that he worked years at hedge funds and more broadly in the financial services industry.

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