CIO Santa Monica Venture Capital Writing 
Both Sides of the Table
APRIL 17, 2012
I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. I guess Santa Monica is officially “Silicon Beach” in the local people’s minds. Also East of the 405?
Both Sides of the Table
FEBRUARY 15, 2011
Last year I was on Sand Hill Road in Silicon Valley meeting with one of the most prominent venture capital firms in the country. The VC partner, somebody I greatly respect said, “Yeah, we like Gil and what they’re doing. I live in the city of Santa Monica. This article originally appeared on TechCrunch.
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