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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

World-class education including Caltech, USC and UCLA. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. And before that he worked years at hedge funds and more broadly in the financial services industry. Home of JPL (Jet Propulsion Laboratory), which helps put rockets into space. downtown LA].

Startup 304
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

We have world-class universities like Caltech, UCLA, USC and more. In New York you have access to fashion, media, art and of course, financial services. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA. But LA is not Silicon Valley and we don’t need to aspire to be so.