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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. Think about venture capital. Those that were around 30+ years ago never had to think about branding – there were hardly any other VCs. But if you were going to start a venture capital fund today, you’d want to stand out.

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Want to Start a Technology Company in LA?

Both Sides of the Table

Funding is different – In Silicon Valley you have mega venture capital funds and many of them. Douglas Merrill, the former CIO of Google, is building his next company in LA. Summary – there is a lot of talent here. But we have a great city for building technology companies.

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