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Rubicon Project Debuts New Product

socalTECH

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. READ MORE>>.

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Rubicon Project Launches Updated Ad Product

socalTECH

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. Rubicon is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund. According to Rubicon, its Permission Control 2.0 READ MORE>>.

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Rubicon Hires Two Execs

socalTECH

Los Angeles-based Rubicon Project is expanding its executive team today, saying that it has hired Ben Trenda as VP of U.S. Demand, and Eric Matza as Director of Product Marketing. Trenda was most recently VP Global Partnerships at AOL, and also served at Advertising.com, Yahoo, Overture and GoTo, among other firms. READ MORE>>.

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Thanks to socalTECH's sponsors!

socalTECH

We Create Demand for California's Technology Companies. Clearstone Ventures (www.clearstone.com). Funding great entrepreneurs. Los Angeles-based executive search for emerging growth companies. Thanks to all of our sponsors, who make our coverage of Southern California's. technology industry possible: Sponsors.

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Thanks to socalTECH's Sponsors and Advertisers!

socalTECH

venture funding and business deals, technology develops, and more from Santa Barbara. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. to San Diego.

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The Challenges (& Opportunities) of Starting a Tech Company in LA

Jason Nazar

I asked the panelists ( David Travers , Brian Norgard , Fouad ElNaggar , & Demian Sellfors ) about the specific challenges that we face down here in Los Angeles as opposed to Silicon Valley. That’s typically not the case in Los Angeles. It’s a chicken and egg problem.

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