This Week in VC – Scott Painter, CEO of Zag & TrueCar
Both Sides of the Table
JULY 1, 2010
A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Incubated by Clearstone Ventures in 2008. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it.
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