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Thanks to socalTECH's Sponsors and Advertisers!

socalTECH

It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. Clearstone Ventures (www.clearstone.com). We Create Demand for California's Technology Companies.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Incubated by Clearstone Ventures in 2008. Company reports 250,000 users in 49 countries with 1mm+ application downloads. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Competitors: Google (Invite Media) , MediaMath , X+1.

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What Do VCs Read

The Quigley Report

In my opinion, most of what inspires a VC to get excited about a market comes from rumor, hear say and general media publications. I really don't know a lot of VCs who scour market research reports to confirm growth rates in a new industry or peruse 10Ks to confirm the gross margins of a market leading company.