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Why You Should Make Your Competitors Your Frenemies

Both Sides of the Table

Conventional wisdom in most companies is that “the competition is the enemy&# – it’s the rallying cry to dig deeper, get more features out the door, issue press releases citing differences and attack the competition’s weaknesses in sales presentations. You know, frenemies. When Enemies are Good.

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UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos

InfoChachkie

The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. We also incurred substantial software licensing charges from Sun Microsystems, Microsoft and Oracle. If you haven’t already subscribed yet, subscribe now for.

article thumbnail

UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos

InfoChachkie

The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. We also incurred substantial software licensing charges from Sun Microsystems, Microsoft and Oracle. If you haven’t already subscribed yet, subscribe now for.