Coach Company Technical Advisors Technical Review 
Both Sides of the Table
NOVEMBER 19, 2009
I had a picture in the office of my first company with the logo above and the capital letters JFDI. (In I spent nearly a decade building software for large companies and then advising companies on the same. The technology team disagrees on direction and wants resolutions. He wanted to be the guy who did it.
SoCal CTO
MARCH 4, 2010
I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. It depends on the business, people, technologies, etc. Each situation is just a bit different.
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