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Startup Professionals Musings
MAY 1, 2022
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.
Startup Professionals Musings
AUGUST 4, 2019
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.
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Startup Professionals Musings
AUGUST 12, 2017
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.
Startup Professionals Musings
DECEMBER 5, 2014
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw recently, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.
Startup Professionals Musings
NOVEMBER 16, 2018
That doesn’t mean that everyone needs to participate in creating the typical marketing hype, or needs to face the press on a regular basis. Unfortunately, I often find team members who are not believers, or have a different view of the customer. Provide cross-functional mentoring and coaching. The result is no deal.
Startup Professionals Musings
JUNE 19, 2013
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I just saw today, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.
Startup Professionals Musings
OCTOBER 23, 2015
Customize your organizational structure based on individuals' strengths. Technology can be used to facilitate customer support and sales, as well as enhance your product. Comparisons should always be with competitors and customer expectations of excellence. If there is no consistency, there is no culture.
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