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CampaignEQ Launches Affiliate Tracking Tool

socalTECH

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ was founded by Dirk McGregor and William Belk. READ MORE>>.

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How to Measure & Track Marketing

Jason Nazar

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics. Conversion Rate.

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article thumbnail

How to Measure & Track Marketing

Jason Nazar

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics. Conversion Rate.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

It isn’t written by them or any marketing department – so please take it for what it is. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. Who would have guessed 5 years ago that Netbooks would have had such a big impact on the PC market? Enter Burstly.

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