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How to Measure & Track Marketing

Jason Nazar

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics. Lifetime Value.

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How to Measure & Track Marketing

Jason Nazar

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics. Lifetime Value.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. Mobile traffic consumption is rising dramatically and everybody expects it to become the major commerce platform of the future. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). Enter Burstly.

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