How to Measure & Track Marketing
Jason Nazar
MAY 1, 2016
CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. However, LTV is also a function of average order value (AOV), where you have a commerce site that sells items individually; in this case the LTV is the sum of the total expected number of AOVs. Cost Per Vistor.
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