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How to Measure & Track Marketing

Jason Nazar

For startup entrepreneurs, you can also track these metrics with Google analytics. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. Cost per visitor is similar to CPC addressed above.

article thumbnail

How to Measure & Track Marketing

Jason Nazar

For startup entrepreneurs, you can also track these metrics with Google analytics. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. Cost per visitor is similar to CPC addressed above.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

So when I started talking with Evan Rifkin almost a year ago about the company he was planning to build, I was intrigued. Let’s start from the highest level that will not be rocket science. Mobile traffic consumption is rising dramatically and everybody expects it to become the major commerce platform of the future.

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