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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. Enter Burstly.

Mobile 282
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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

The VC’s & executives were then asked to make “commitments&# (in writing) to 3-5 of the companies that they felt they could make some sort of contribution to. They have developed a cloud-based platform for merchants to publish to multiple distribution networks, including social, mobile and email.

Company 276
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Digitzs: Taking On The Pain Of Payment Processing

socalTECH

Enter Santa Monica's Digitzs (www.digitzs.com), , which has an all star set of advisors and investors, including Kevin Harrington (the original "Shark" on Shark Tank), and which is developing technology to help those platforms take payments. Those are the single merchants, who use Stripe to build a website, and also for mobile apps.

Platform 113