Startup Professionals Musings

NOVEMBER 27, 2011

Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. Here is a quick test of your real Internet savvy.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 30, 2010

Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. Here is a quick test of your real Internet savvy.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. The other major pilot customer was.

Marketing 307

Marketing Technical Review Startup Tool 307