Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Cost per click (CPC). Campaign setup and ad copy writing. Tracking and performance reporting. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). Campaign setup and ad copy writing. Tracking and performance reporting. For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

OCTOBER 8, 2014

” in 2014 the data seems pretty conclusive because LA has now become the fastest growing tech startup region by numbers of companies being started and those of us here have noticed this pace accelerating. They estimate that high-tech work contributes $108.3 billion dollars of regional GDP. But even this is changing.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

DECEMBER 15, 2010

For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. That's pretty powerful for publishers.

OpenX 242

OpenX Advertising Yahoo Pasadena 242