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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

What was the biggest news for you/your company this year? In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. It's been a tough year for many due to the pandemic; how have you or your company adapted to the business environment? ,p> Contact our editors for details.

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Insights and Opinions: The 3 Ways to Get Traffic to Your Website

socalTECH

I'm often asked about how to get website traffic, users, and customers on the web. You shouldn't even bother starting an internet company unless you have a reasonably good change at succeeding at one of these 3 methods. Organic Search  learn how to show up in Google's free, organic search results.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. My blog was wiped out. And covered we did.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. It should lead to higher conversion rates and happier customers. Thus, we click!

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. For sites displaying the ads, this is called pay per click (PPC).