Tech Zulu Event

JUNE 10, 2015

It’s no secret – digital marketing is the big brand battleground for most companies. Especially for small or medium-sized businesses, most of your time, effort, and potential reward are all going to be web-based, and getting your digital marketing strategy right is often a sink-or-swim proposition. It’s too much.

PPC 40

PPC Marketing Social Media Startup 40

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). PPC is sometimes called “buying your way into search results.” Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Eric Greenspan

NOVEMBER 9, 2009

Jason is another local Santa Barbara CEO and we had a great chat about Make It Work, Ring Revenue, Affiliate Marketing and life in SB. He’s a great guy and taught me a bunch of new things about affiliate marketing and his company. Affiliate marketing is nothing new to the Internet.

Santa Barbara 106

Santa Barbara PPC Blogging Google 106

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. On top of that, we allow users to comment and read other comments, and email other users within the system. Dan Yomtobian: We haven't done much marketing yet, and most of our user base is really viral. How is the company funded?

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Both Sides of the Table

OCTOBER 29, 2009

My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. Traditional media companies published their stories on the web. So PPC (pay-per-click) advertising on social networks has performed poorly to date.

Ideas 286

Ideas Advertising Google Technical Review 286