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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Get competitors to surface early.

Marketing 105
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7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Get competitors to surface early.

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8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

Now you can match a big company with worldwide reach for a few thousand dollars. Here are some of the key new rules I have learned by starting my own company, investing as an angel in other startups and mentoring many more new entrepreneurs over the last few years: Do incorporate a company, but keep it simple.

Startup 108
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Startups Who Hide Early Work Only Fool Themselves

Startup Professionals Musings

It’s popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Get competitors to surface early.

Startup 101
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7 Reasons For Startups To Maximize Early Visibility

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Get competitors to surface early.

Startup 60
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Establishing the legal structure for your business, registering trademarks, filing copyrights and patents, and drafting partnership agreements used to require extensive attorney fees and ongoing consultation. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs.

Startup 102
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Stealth Mode Entrepreneurs Only Increase the Risk

Startup Professionals Musings

I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor. It also makes legal sense to never disclose the details of your patent application, before the product is ready to ship. This takes time, and is more valuable than any advertising you can buy.