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Gatsby Takes On Shopping Cart Abandonment, Social Sharing

socalTECH

A new, Los Angeles-based startup, Gatsby , thinks so, with the launch of a new tool to both improve conversions--and get some social exposure, at the same time. Gatsby said it has launched a new partnership and customer in Helix Sleep , an online personalized mattress company, to launch its product.

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Gatsby: Tackling Shopping Cart Abandonment With Social Sharing

socalTECH

Los Angeles-based Gatsby (www.thinkgatsby.com) has come up with a way to combine both ways to promote social sharing, as well as reduce shopping cart abandonment, via discounts which change depending on your social influence and sharing activity. Explain how Gatsby works? Where did the company and idea come from?